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CM 240: Adam Alter on Simple Ways to Get Unstuck

Curious Minds at Work

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The Creative Cliff Illusion

There's some good evidence of this. One example is the research on what's known as the creative cliff. We sort of assume that early on in a creative process, the good stuff will tumble out. And so we do tend to stop too soon because we mistake difficulty for a sense that our ideas are declining rather than improving in quality. That's where you start to diverge from the population at large, from the herd.

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