2min chapter

Curious Minds at Work cover image

CM 240: Adam Alter on Simple Ways to Get Unstuck

Curious Minds at Work

CHAPTER

The Creative Cliff Illusion

There's some good evidence of this. One example is the research on what's known as the creative cliff. We sort of assume that early on in a creative process, the good stuff will tumble out. And so we do tend to stop too soon because we mistake difficulty for a sense that our ideas are declining rather than improving in quality. That's where you start to diverge from the population at large, from the herd.

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