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19min chapter
Interview: Tom Bilyeu on the London Real with Brian Rose (Replay)
Tom Bilyeu's Impact Theory
Building a Media Platform for Brand Value
This chapter explores the shift from product-centric focus to using media for sharing brand ethos and fostering personal connections with the audience. It discusses the challenges of maintaining brand identity versus diversifying offerings, drawing insights from Quest's transition from a food company to a media entity. The conversation delves into Disney's branding strategy, the role of social media in content distribution, and the significance of authenticity in creating a lasting brand.
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Discover
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