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You Need a Personal Messaging Strategy

HearSay

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How to Win a Customer Service Moment

When I know that I am winning a customer service moment, you can tell that you've moved them off the script to authenticity. Whatever is causing you to call customer service almost by definition, something's wrong and you're probably frustrated. When you bring that into the conversation, even though you're justified, it just sets up a confrontational tone. If you disarm them and ask how they're doing and make it more of a human connection, you're in it together.

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