Stacking Growth | The B2B Marketing Podcast cover image

S3E12 - Why Change? | Carl Ferreira & Cassidy Shield

Stacking Growth | The B2B Marketing Podcast

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How to Accelerate Your Marketing and Sales

Most of the effort that we put into our daily marketing and sales is around tactics to try to get better at why us. And we put almost no effort into figuring out the broader narrative around why change. If you don't change from lead gen and pay attention to how you're measuring your marketing, you are going to fall behind. You are already failing.

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