12min chapter

Music Ally Focus cover image

AI and music marketing – how will artificial intelligence help marketers reach new fans and grow audiences? Music tech expert Virginie Berger makes some predictions...

Music Ally Focus

CHAPTER

AI and Technology: Enhancing Fan Engagement and Marketing

This chapter explores how AI and technology platforms empower artists to connect directly with their fans, emphasizing the importance of fan engagement and involvement in the creative process. It discusses the potential of AI in music marketing, addressing challenges and highlighting AI-powered tools like SoundCloud's fan analysis feature. The chapter also speculates on the future of music marketing with AI, considering personalized experiences, minimizing bias, and improved revenue streams.

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