AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
13min chapter
Trillion Dollar Shot, Episode 1: Birth of a Blockbuster
The Journal.
The Rise of Simeglotide: From Diabetes Treatment to Weight Loss Solution
Exploring the journey of Simeglotide's development by Novo Nordisk, this chapter uncovers the shift in focus from treating diabetes to unintentionally becoming a popular weight loss option. The episode discusses the challenges and opportunities faced by Novo Nordisk as they navigate the unexpected demand for their drug, Ozempic, for weight management purposes. It sheds light on the evolving landscape of pharmaceutical marketing and the complex interplay between medication usage, patient needs, and company strategies.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode