Building a Consumer Brand Like Bark

I'm curious how you think about like you mentioned that funding back then perhaps for this type of brand was more challenging. When you think about just building a consumer brand such as bark today, what do you think is more challenging from a timing perspective to build a company such as bark back in 2011? I think it's a good question. Maybe also what is relevant is to think of the market cycles, right? You know, like I'm an old fart. So I've been through a few of these cycles where suddenly the market is incredibly hot for a few years and then you get into a period of time was really incredibly difficult to fundraise. And we came just out of one of