The Impact of Citations on AI Search Optimization

Ep. 336

Is your organic traffic vanishing into the AI ether?

Kipp,  Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dominated by LLMs and AI overviews. Learn more on what’s changing in search, why LLM-driven AI search visitors are 4x more valuable than traditional search clicks, and get the playbook for optimizing your content and brand for AI-first discovery.

Mentions

• Want to dominate search with AI? Get our guide here: https://clickhubspot.com/qcu

• Aja Frost https://x.com/ajavuu

• ChatGPT https://chatgpt.com/

• Gemini https://gemini.google.com/

• XFunnel https://www.xfunnel.ai/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.