Adaptive Path - MeasureMap

Lane Becker came up with a list of gating criteria. It had to be something that would catch on virally. If it didn't meet all seven, it wasn't an idea we could do. So, they took those two lists and vetted them and threw out 95% of the ideas. And, like, three or four ideas came through. They came and pitched me on MeasureMap. I took that to the shareholders and to our management team. And we went from there. We're probably getting close.