It's much harder to be someone else for sure. I can see how that would be comforting and reduce your stress level. If you're trying to put on a face or a front, that would be definitely stressful. Who is a communicator that you admire and why? Oh, so many people are a bit higher.
In one of our most popular episodes, professor of Marketing Baba Shiv shares his research on how emotions affect decision making. Knowing this, and applying techniques to help guide our audience through information and emotion, can help us make our messages stick. In this best-of episode we've included extra footage from Matt Abrahams's conversation with Shiv from November of 2020 that touches on how to best approach writing emails.
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