The My Wife Quit Her Job Podcast With Steve Chou cover image

423: A Controversial Way To Grow Your Email List Fast With Adam Robinson

The My Wife Quit Her Job Podcast With Steve Chou

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How to Track ROI in Email Marketing

Clavial is an e-commerce company that uses retargeting to target its customers. The first email generated the most revenue, but only about 20 to 30% of the total revenue comes from this flow. "We track ROI very closely," says Clavial CEO and COO John Hounshell.

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