How I Built This with Guy Raz cover image

Advice Line with Mark Ramadan of Sir Kensington's (June 2024)

How I Built This with Guy Raz

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Competing with Chains: Building Local Identity

This chapter explores the challenges faced by local restaurants in competing with large chains like Chipotle while maintaining a unique identity. It emphasizes the importance of creating a distinct atmosphere, personal connections, and using quality ingredients to enhance the dining experience. The chapter also provides strategic insights into community engagement and effective communication to build a strong culinary brand.

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