3min chapter

The Greg McKeown Podcast cover image

220. From Geek to Genius with Ron Johnson and Jeremy Utley (Part 1)

The Greg McKeown Podcast

CHAPTER

The Importance of Being Direct

Pixar co-founder Ron Johnson says he and Apple CEO Steve Jobs had an awkward drive to a new store. When they got there, the store was set up perfectly with 25 people sitting in front of it. But when asked about redesigning the store, "Steve walked out," Johnson recalls. He said that's what Pixar does: It takes courage to give up good ideas for great ones.

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