Bob Moesta Helps Innovators and Entrepreneur With Learning To Build
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
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Are You Disqualifying Your Prospects?
In his 40 years of building product and helping to build businesses, there's no more than five features that people really need. When you add too many features, they would then want to discount for the features they don't need. And so feature loading actually is counter productive to actually figuring out kind of what the pricing should be. So this book I wrote is really about going back to the basics and go back to the foundations and I call it the five bedrock skills of innovators and entrepreneurs.
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