What's the Purpose of a Change Statement?

i would say that we practise a human centre, a design led approach to change. We're really trying as much as possible to incorporate those who will be affected by the change into the process of change. I'm ultimately trying to create a more collective movement around that change. That's very alined with who we are at ideo also, i would say, on the designed lead side of things. And that is a really believing in the power of co creation.