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From Blacksmith to Billionaire: The Making of Patagonia’s Ethos

The Eric Ries Show

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Ethics and Sustainability in Family Trusts

This chapter explores the complexities of trustee selection within family trusts, emphasizing the need for family involvement and continuity. It discusses innovative ownership structures that prioritize ethical practices, using examples from companies like Patagonia and Grundfos, while addressing the challenges of succession planning. The conversation highlights the value of integrating ethics into business operations, showcasing how a commitment to principles can enhance both employee loyalty and competitive advantage.

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