The Rise and Reckoning of Juul

This chapter explores the innovative developments behind Juul's nicotine formulation that transformed the vaping landscape, emphasizing the pivotal role of scientific collaboration and patent strategies. It contrasts Juul's rapid ascent with the tobacco industry's historical challenges, highlighting the public health implications of youth nicotine addiction and the debate over vaping as a less harmful alternative for adults. The chapter also addresses the reputational damage Juul suffered during a public health crisis linked to vaping-related lung injuries, underscoring the need for ongoing research and regulatory oversight.