Humour is back, AI is not King and work should be purpose driven.
“Advertising has the power to create systemic change. We want tangible action and to make a difference.” - Pia Chaudhuri
Courtney Richardson and Pia Chaudhuri told host Carren O’Keefe that the campaigns sparking conversation in their juries are ones that are unashamedly drilling into our emotions, that are pushing the boundaries and are driving societal change, not just in the industry, but in the real world.
Courtney was on LIA’s 2023 TV/Cinema and Online Film Jury and Pia Chaudhuri was on LIA’s 2023 Transformative Business Impact and Creative Use of Data.
Show notes:
Only one in the room LINK: https://www.onlyoneintheroom.co/
Generational Queens LINK https://www.youtube.com/watch?v=-R_woK7LtHM&feature=youtu.be
Work mentioned in the podcast:NRAChildren’s museum LINK https://www.nrachildrensmuseum.com/press-release
The Red Card #fabricofengland LINK https://www.theredcard.org/news/fabricofengland-an-unofficial-england-world-cup-shirt-celebrating-diversity/
Ubereats Don’t Run Out campaign LINK https://www.youtube.com/watch?v=nJfMGntAs9k
Honest Eggs campaign LINK https://honesteggsco.com.au/fitchix/
Mastercard where to settle campaign LINK
https://2023.liaentries.com/winners/?view=icons&range=f&proceed_advanced_search=true&credits=Mastercard
https://www.mastercard.com/news/europe/en/newsroom/press-releases/en/2023/mastercard-s-where-to-settle-platform-to-offer-new-features-job-listings-and-apartment-rentals/
Vanish campaign LINK: https://2023.liaentries.com/winners/?view=icons&range=f&proceed_advanced_search=true&credits=Vanish
https://www.youtube.com/watch?v=DLuqZn_FMSg
Credits:
Guests:
Courtney Richardson, Creative Director at Droga5, New York
Pia Chaudhuri, Global Creative Lead – Play Inclusion, The Lego Group
Host: Carren O’Keefe, Chief Creative Officer, Digitas UK
Producer: Sarah Knights, Eardrum, Sydney
Manager: Laurissa Levy, London International Awards
Production Company: Eardrum, Sydney
Music: Brian Yessian, Yessian Music
