How to Pick the Right Trends

There's a lot of great ideas that don't go anywhere and then there're great ideas that can last for decades. So how do you stumble on to some of these? Are you just going through the value chain or are you guys working within video or whatever other big companies like Amazon, Google etc.? It's kind of a kind of a three-step process Arusha says. The first one is picking the right trend; second number two is not competing against the 800 pound gorilla in the trend. Finally stick compliment them and ride that same wave as they develop the market.