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169. Three essentials of successful corporate venture capital

Inside the Strategy Room

CHAPTER

The Advantages of Corporate Venture Capital for Startups

Corporation venture capital funds have been able to build out a clear value proposition relative to the pure play VCs. A corporate can provide access to expertise, access to sales channels and even potentially be a customer. The ability to basically say that I have a strong brand name company with a clear operating legacy in a sector is massively important.

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