From Prison to Fitness Entrepreneurship

The chapter follows the speaker's journey from incarceration to becoming a successful fitness entrepreneur, discussing their weight loss journey in prison, the creation of a prison-style boot camp, and the evolution of their fitness training business. It explores their struggles post-prison, odd jobs, and the transformation of their background in drug selling into a legitimate business using marketing tactics. The chapter also touches on their unique approach to fitness training, target demographic, and the media coverage that propelled their business to success.