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YouTube fights TikTok with cash
Channels with Peter Kafka
Revenue Sharing for Short Form Creators at Scale
youtube is the first platform that offers revenue sharing for short form creators at scale. Why do you why do you think your competitors, hevent said, don't use that same model? Ye, i i don't know, peter, you'd have to ask them. But every time i speak with our creators, they talk to me about two fundamental things: what are we doing next to help them continue to grow their audience and then help them build a business offof tht audience.
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