How Attribution Tools are Hurting Your Acquisition
Ecommerce Playbook: Numbers, Struggles & Growth
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The Importance of Contextualization in Ad Optimization
Facebook's ad manager is not the end all be all number. The new customer revenue is the thing that we are most anchored towards and we just want to know which of the available optimization choices that we're choosing from helps us create that outcome. One of two things is true either in like in these cases which is very common they are redundant in their relationship to new customer revenue so they don't give you any new information. And then this plays out even further where I'll watch people say like oh let's talk about your creative results and it's like we're going to measure our ad performance on a measured incremental ROAS but we want to talk about the click-through rate on
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