Are you making one or more of these mistakes in your messaging?

Given the number of websites that we review regularly, chances are that you are—and that means leaving revenue on the table.

In this episode, Ken and Jason from Austin Lawrence Group discuss the eight common mistakes that SaaS companies make with real-life examples.

So if you’re a SaaS CEO or CMO revisiting messaging and content strategy this year, or you’re frustrated with the quality of leads coming through your website, this episode is for you.

A few key takeaways:

How to avoid making vague statements that cause cognitive dissonance with some prospective buyers.
Why you shouldn’t lead with AI
Why it’s crucial to gain problem agreement by clearly identifying and addressing the problem they’re trying to solve.

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

---

Not Getting Enough Demos?

Your messaging could be turning buyers away before you even get a chance to pitch.

🔗 Get a Free Messaging & Conversion Review

We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations.

And the best part?

💡 It’s completely free.

No commitments, no pressure—just actionable advice to help you book more demos.

Your next demo is just a click away—claim your free review now.

Episode 46 - Is Kanban Only For Mature Teams?

Drunk Agile

Intro

The AI-powered Podcast Player