338: Salesforce CMO on Leading Through Turbulence
Renegade Marketers Unite
00:00
How to Land and Expand Your Customer Service
Sally Kohn: One of the things that I think is so interesting is you're known for a core product, you offer many, many more. How do you educate your customers that there's so much more you could be doing? And what could other companies learn from your efforts to sort of, I want to say land and expand, but I don't even want to put those words in your mouth?"Kohn: My advice to marketers is really look at your customers and see other problems that they have in other areas of their business that you can solve with other products. It's also really important because that can help you have multiple revenue channels"
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