I definitely think that so much of how people understand a story or their own experience in one comes from the conversations they have and the way they describe it. So you know, you want to make sure you bring them in and you build that audience and you hold on to that audience once they come out as well. That's the beautiful part about these experiences. You're building your audience at the same time sometimes and reaching out to people who've never experienced VR too. And everything that I've done has been planned moving toward that direction and fueling that, you know?

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