Introduction

Many business owners want their brand to stand out in the marketplace, but they're confused as to where they should even begin.

This confusion usually happens due to a wrong understanding of what a brand is. We associate a brand with logos, colors, and aesthetics, but in reality, it is more than that.

That's what my guest, Matt Lyles, shares to us in this podcast episode. He gives us a simple explanation of what a brand means and how your audience plays a huge role in identifying what your business brand is all about.

He simplifies branding and communicates it to his audience in a way that we can all understand. You wouldn't want to miss this episode.

Also, if you're an avid Closers are Losers podcast listener and viewer you can get a hold of Matt Lyles free copy of the SIMPLE Playbook.

In this episode, we cover:

• [0:00] Introduction
• [2:56] Why Matt Lyles wrote the SIMPLE Playbook
• [4:07] What is a simple customer experience?
• [6:19] Branding out from the crowd
• [7:29] What your audience thinks about you is what your brand is
• [8:05] Stop focusing on what your competitors do
• [10:16] Behaviors make up simple experiences
• [12:17] Simple never stops
• [12:42] Innovate to stay ahead
• [13:06] Minimize barriers
• [14:16] Prune it back
• [15:14] Lose the jargon
• [18:55] Empathize with your customers
• [20:00] How brands can innovate their experiences
• [24:22] Delivering simplicity to your employees
• [26:14] Matt's biggest piece of advice to listeners

✅ If you're looking to take your sales to the 7th level, book a "Clarity Call" below and let's see if you're a good fit for our sales training program! 👇🏼📞

https://7thlevelhq.com/book-demo/

Resources:

✅ Join the Sales Revolution: If you're ready to do sales differently, you're in the right place. This community is for entrepreneurs and sales pros to connect, grow, + learn the new (and highly improved) connection-based way of selling. https://www.facebook.com/groups/salesrevolutiongroup

✅ About Jeremy Miner and Matthew Ryder:

Jeremy Miner, Chairman at 7th Level, is an internationally recognized sales trainer who has taught thousands of people how to go from just getting average results in selling to becoming a high 6 figure and even 7-figure sales earner and be viewed as the "Trusted Authority" in their market.

Over the years, Jeremy has been asked by thousands of salespeople to train them on how to eliminate rejection, how to connect with their prospects, how to cold call, how to overcome their prospects objections/concerns, and finally how to close more sales without being a pushy, sleazy, disrespected salesperson. 7th Level Communications was created to take any salesperson, no matter their experience, from wherever they're in selling to getting them to a High 6 Figure and even 7-figure annual income in sales.

Visit https://7thlevelhq.com for his latest blogs, news, tips, training.

Matthew Ryder, an ex-special force turned salesman, Chief Executive Officer at Sales Sniper Consulting, and Chief Executive Officer at 7th Level, co-host of the "Closers are Losers" podcast, has been selling pretty much full-time for about 12 years. He spent the last few years selling full-time as a commission-only sales rep and has achieved the rare feat of making seven figures in commissions, averaging close to one million every month in contract value!

✅ Connect with Us:

Connect with Jeremy Miner on Facebook: https://www.facebook.com/jeremy.miner.52

Follow Jeremy Miner on Instagram: https://www.instagram.com/jeremyleeminer/

Connect with Jeremy Miner on LinkedIn: https://www.linkedin.com/in/jeremyleeminer/

Connect with Matthew Ryder on LinkedIn: https://www.linkedin.com/in/matt-ryder-3b0a811b0/

Connect with Matthew Ryder on Facebook: https://www.facebook.com/matt.ryderSS

✅ About 7th Level:

Our vision is to transform sales teams by completely disrupting selling and the traditional sales training space with the New Model of Selling. Our mission is to generate significant and sustainable increases in your business' performance, sales, and revenue. Check out the company website here: https://7thlevelhq.com/company/

✅ Where to Listen:

• Libsyn: https://closersarelosers.libsyn.com/
• iTunes: https://podcasts.apple.com/us/podcast/closers-are-losers-with-jeremy-miner/id1534365100
• Spotify: https://open.spotify.com/show/2kNDyUR7fz9SqBr9iGwfwV?si=uMhsOBP4S_SBaHqAFp4EGg
• Stitcher: https://www.stitcher.com/show/closers-are-losers-with-jeremy-miner
• Google Podcasts: https://podcasts.google.com/u/1/feed/aHR0cHM6Ly9jbG9zZXJzYXJlbG9zZXJzLmxpYnN5bi5jb20vcnNz
• Listen Notes: https://www.listennotes.com/podcasts/closers-are-losers-with-jeremy-miner-jeremy-9LOxV7Huf_Q/
• Pod.casts: https://pod.casts.io/podcasts/closers-are-losers-with-jeremy-miner
• Deezer: https://www.deezer.com/en/show/1833012

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