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The Movie Going Experience in China
In 19 94, when american movies started to be imported into china. After that, about ten movies a year started flowing into ch China. Ticket prices are so low, and there are so few screens in the country,. ultimately that it's still an economic afterthought. That starts to change a little bit in 19 99 with the release of titanic which makes around 50 million dollars. Then about ten years later, thanks to james cameron, again we have avatar, which makes 200 million dollars in china. And suddenly chinas box office is building and justifying 27 new screens a day. So it goes from being anEconomic afterthought to the number one market in the world