Building Habits - Getting the User to Invest

The investment phase is where the user puts something into the product to improve it with use. It either loads the next trigger, or and stores value load the next trigger is when the user does something on their own to bring themselves back. The more data we give to a company, the better it becomes at knowing our interests. So this is an absolutely critical component of community management. Through data, content, followers, reputation, we can use these four basic elements to make it more valuable.