In this episode, Robert Jones introduces possibly the most powerful commercial and culture force globally–branding–which, despite brand awareness and skepticism, holds an inescapable influence on our lives.
Learn more about Branding: A Very Short Introduction here:
https://global.oup.com/academic/product/branding-a-very-short-introduction-9780198749912
Robert Jones is a strategist at Wolff Olins, one of the world’s leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Robert also created a free online course, The Secret Power of Brands, for FutureLearn and is on the editorial board of the Journal of Brand Management.
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