Where Is Consumer Attention Going Right Now? | Marketing For The Now Episode #14
The GaryVee Audio Experience
00:00
Evolving Consumer Attention and Marketing Strategies
This chapter explores the shifting landscape of consumer behavior and marketing strategies in the aftermath of the pandemic. It highlights the importance of authenticity in influencer marketing, understanding diverse consumer values, and adapting to digital trends, especially on platforms like TikTok. The discussion emphasizes the need for brands to create coherent messaging and innovative approaches to engage with audiences effectively.
Transcript
Play full episode
