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Flipnosis - My Roots
Kev: My dad was a con man. He could do things that most normal people would find psychologically impossible. And it was pretty much him that got me started, even as a young lad, into psychology. Persuasion ain't about getting people to do what they don't want to do. It's about giving people a reason to dowhat they do want to do - and if you're trying to get someone to do something, bear that in mind.