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⚡ “Goodbye, Lightning” — iPhone 15’s dongle surprise. Bey’s Etsy surge. The Promotion Paradox.

The Best One Yet

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Beyonce's Silver Call and the Surge in Demand on Etsy

The chapter explores how Beyonce's call for fans to wear silver to her concert led to a surge in demand for silver clothing, with Etsy experiencing a 25% increase in searches for silver clothing items and outperforming big apparel companies in meeting this sudden demand.

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