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S8, Ep3 How to Fail: Matthew Syed

How To Fail With Elizabeth Day

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How to Deal With Turbulence in the Aviation Industry

Matthew Science has had hypnotherapy to help him cope with turbulence. He also started a marketing business after getting rejected hundreds of times on cold calls. The events company was really an events company, as you say, it was a marketing company. But he still gets nervous when there's turbulence in the cockpit.

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