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CC Throwback: How uncertainty and negativity can fuel creativity

Creative Control

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What's the Difference Between Good Uncertainty and Bad Uncertain?

"Good uncertainty is simply being ok with the fact that you don't know how this is going to turn out, or what it's going to look like," he says. "It might be easier to understand this if we think about if we're inviting people into uncertainty." He adds: 'We can encounter uncertainty, we experience it, or we can kind of induce it'

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