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S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja
The Marchitect
How to Position Your Business for Success
In positioning, what we're really talking about is the sales narrative. Like 50 to 60% of B2B purchase processes and in no decision because people are indecisive or can't figure out what to do. So I think when we're talking about narrative, there's more than one narrative. Emma: Can you share some examples of great messaging, ideally in B2B?
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