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S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja

The Marchitect

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How to Position Your Business for Success

In positioning, what we're really talking about is the sales narrative. Like 50 to 60% of B2B purchase processes and in no decision because people are indecisive or can't figure out what to do. So I think when we're talking about narrative, there's more than one narrative. Emma: Can you share some examples of great messaging, ideally in B2B?

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