Is Instecart a Competitor of Amazon?

The idea was that tomers should expect instant gratification, and anything less than that would essentially mean that there was just another barrier in the customer experience. And so that's when i realized that i needed more people to pick and deliver the groceriesy did you was it called instecart at this point? Already, at the beginning? Yeh. I didn't have the domain name at the time, so it was called get instecart dot comwas where you would find that. To me, it was the ability to build something for the retailers to be able to compete with amazon was the way to go.