Attracting Diverse Voices: The Conservative Shift

A major topic following Donald Trump's victory in the 2024 presidential election has been his gains with racial and ethnic minorities, a trend that's scrambled many people's assumptions about American politics, not least those of anti-racist liberals. Why have minority voters drifted toward Trump, despite his many comments and campaign pledges that demonize or disparage them? To try to understand this phenomenon, we talked to Daniel Martinez HoSang, who has studied the minorities entering the GOP coalition, not only but especially in the MAGA era, including extraordinarily rich interview with people of color on the right attending Turning Point USA conference, CPAC, Trump rallies, following right wing influencers, and more. 

Sources:

Daniel Martinez HoSang, "Inside the Rise of the Multiracial Right," New York Times, July 24, 2025

Daniel Martinez HoSang, Wider Type of Freedom: How Struggles for Racial Justice Liberate Everyone, (2023)

Stuart Hall, Selected Writings on Race and Difference, (2021)

Joseph E. Lowndes & Daniel Martinez HoSang, Producers, Parasites, Patriots: Race and the New Right-Wing Politics of Precarity (2019)

Joseph E. Lowndes, From the New Deal to the New Right: Race and the Southern Origins of Modern Conservatism (2008)

...and don't forget to subscribe to Know Your Enemy on Patreon to listen to all of our bonus episodes!