Cognitive Fluency Is a Good Idea for Your Brain

When you increase the ease people can process information, regardless of what that information is, they come to believe it is more real. It can be as simple as changing the font contrast between the letters and the page. When i do something that increases your cognitive fluency, you get an enhanced sense of your brain. Your brain generates an enhanced sense that you're actually in touch with things. We'll talk about this later.