The chapter explores the shift in young people towards non-alcoholic drinks, the cultural significance of smoking, particularly menthol cigarettes among black smokers, and the political controversies over banning flavored tobacco products. It delves into the history and regulations of menthol cigarettes, highlighting the racial implications and financial impacts of potential bans. Additionally, the conversation challenges the supposed benefits of Diversity, Equity, and Inclusion initiatives in corporations by critiquing flawed studies and highlighting the flawed belief that DEI leads to increased profitability.

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