Future of Business: Reid Hoffman on Managing Technological Change and Innovation
HBR IdeaCast
Navigating AI in Business and Society
This chapter explores the dual nature of AI technology in creating digital likenesses for brand representation, addressing both its benefits in communication and the risks of deep fakes. It underscores the transformative potential of generative AI for startups, emphasizing innovation across various business sectors while also confronting the biases inherent in AI systems. The discussion envisions a techno-humanist future, advocating for a responsible integration of technology to enhance human virtues and societal understanding.
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