The death of ad formats
People vs Algorithms
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The Impact of TV on Audiences
TV has such an outside hold on people's budgets. The impact of a minute and a half TikTok is not the same as getting enraged for a half hour plus on television. I think it's also a generation that's so much more literate. TV doesn't have that same hold on them. We all grew up with TV being the thing like being on TV was a big thing. It no longer is even five years ago, every YouTuber wanted a TV show. Today, YouTubers are perfectly happy on YouTube or some of them. Like Mr. Beast doesn't want to be on NBC.
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