The Challenges and Opportunities of Collaborating With Customers

A lot of innovation can come out of collaborating with your customers, right? The CPG companies, the food manufacturers, online retailers. Do you have any stories there that are pretty cool? Like a customer comes to you and says, you know, we were thinking about X. Can you help us develop a packaging solution for that? That's what we do all day. And it relates to sustainability, but it's also just thinking about the consumer back as well.