McDonald's vs. Starbucks Analogy and Israelification

In this episode Drora Arussy speaks with historian Adam S. Ferziger about his latest book, Agents of Change: American Jews and the Transformation of Israeli Judaism (New York University Press, 2025). Ferziger, a professor at Bar-Ilan University and one of the leading voices in the study of modern religious movements, offers a compelling exploration of the transnational interactions that have reshaped Israeli Judaism and redefined the contours of religious Zionism.

Agents of Change investigates how ideas, teachers, and institutions moved across the Atlantic between America and Israel, creating new hybrid forms of Jewish religious expression. Ferziger focuses on a group of North American Orthodox rabbis and educators, many of them students of Rabbi Dr. Joseph B. Soloveitchik at Yeshiva University, who immigrated to Israel between 1965 and 1983. These figures—working at the nexus of American Modern Orthodoxy and Israeli religious Zionism—introduced new educational paradigms, reimagined communal norms, and ultimately diversified the ideological landscape of Israeli Orthodoxy.

The conversation delves into the shifting meaning of religious Zionism after the 1967 Six-Day War, when a movement once on the margins of Zionist politics emerged as a vital force within Israeli society. Ferziger traces how theological optimism about Israel’s redemptive role led to internal debates over nationalism, messianism, and engagement with secular Israeli culture. He also shows how American-trained educators brought new emphases on intellectual openness, structured learning, and ethical responsibility that subtly reconfigured Israeli Torah study and communal life.

Interwoven through the dialogue is a broader reflection on transnational educational exchange—how Jewish learning operates as both a local and global phenomenon. Ferziger emphasizes education’s transformative potential: students, he argues, do not merely replicate ideas but reinterpret them within new social and cultural frames. This dynamic has fueled the growth of innovative models in contemporary Israel, from advanced programs for women’s Torah study to initiatives blending religious learning with military and civic service.

Arussy and Ferziger also discuss adjacent developments, including the integration of American Haredim into Israeli society, the emergence of Orthodox feminism as a transnational phenomenon, and the rise of global study networks such as Hadran, founded by Michelle Farber. Through these case studies, Ferziger illustrates how the intellectual and spiritual currents flowing between America and Israel continue to reshape what it means to live a religious Jewish life in a modern state.

Throughout the interview, Ferziger reflects on the delicate balance between personal engagement and scholarly distance, underscoring the historian’s task of acknowledging one’s perspective while maintaining methodological transparency. His approach embodies the spirit of Agents of Change: to view Jewish history not as a story confined within national borders but as a transnational dialogue that continually evolves through exchange, adaptation, and reinterpretation.

Agents of Change: American Jews and the Transformation of Israeli Judaism offers an incisive analysis of how transnational networks have redefined modern Jewish identities. 

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