Diversification & Profitability with Direct-to-Consumer Marketing
Casual Cattle Conversations
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The Cow Calf Project
When Shay was in high school, he accidentally made some money selling corn. He decided to buy 16 cows from a neighbor who had the ugliest calves. After college, he wrote a business plan how to vertically integrate that operation and sell the meat direct. "I got a pure bread waou cattle herd," says Shay.
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