Growth is not a good thing if you are giving away a dollar for 80 cents over and over again. Apple has moved into a heavy intangible economy, so we wanted to find quantitative measurements that could capture that intangible value. i likened it to weight lifting, in that the return invested capital is the form that you're using to lift the weights. If you've a bad form and you gloat a bunch of growth, you load a bunch of weights on there, it's going to crush it and destroy it.

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