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Philosophy of Product Design and Innovation
This chapter explores the philosophy behind product design, focusing on delivering premium quality and the perception of affordability. It also features discussions on the evolution of electric vehicles, listener engagement, and practical tips for using Tesla's Full Self-Driving technology.
Tesla’s Chief Designer Franz von Holzhausen joins me for the third time to celebrate my 500th episode. We discuss his longevity at Tesla, the new Model Y, paint colors, wheel design, the next-gen Roadster, and more. Enjoy!
Timecodes:
8:28 Start of interview
10:02 What Franz worked on the day I came in for the interview
11:38 Why he has stayed at Tesla so long (16+ years so far)
12:20 His longevity at Tesla is unusual in the design world
15:10 Tesla’s mission is what drives Franz
16:28 How his year-one-at-Tesla self would feel if he saw what the 2025 version of Franz is building
17:33 Reacting to seeing his work every day on the roads
18:45 What Franz thinks when he sees modded/customized customer cars
22:03 What he’s daily driving right now
24:54 Franz’s favorite thing he’s ever designed at Tesla
26:48 How Optimus has challenged him as a designer
29:23 Who wins when the design and engineering teams don’t agree?
30:45 An example of what happens when engineering and design work with each other to achieve a mutually agreeable solution
32:17 Does the Cybertruck FUD drive him nuts?
35:00 What design tweaks might we see in the new Model Y Performance?
40:05 Discussing the new diffused-light rear light bar
41:53 Will the Y’s new light bar be used on any future vehicles?
42:44 How he feels about badges on the outside of his cars
44:43 The turn signal stalk’s return on the new Model Y
46:47 Franz’s favorite wheel design that he’s ever done
50:36 Will we ever get more color choices versus simply refreshing the existing colors?
55:05 About the new Glacier Blue paint color
56:21 Are we getting Glacier Blue in the US?
56:55 Is Midnight Cherry Red discontinued at Giga Berlin?
58:44 How Franz is thinking about the next-gen Roadster now versus the original design for it from 2017
1:00:21 His design intentions/philosophy for the upcoming more-affordable cars
1:02:24 One more Roadster tidbit
If you enjoy the podcast and would like to support my efforts, please check out my Patreon at https://www.patreon.com/teslapodcast and consider a monthly pledge. Every little bit helps and there are stacking bonuses in it for you at each pledge level, like early access to each episode at the $5 tier and the weekly Lightning Round bonus mini-episode (AND the early access!) at the $10 tier! And NO ADS at every tier!
FOR FIRST-TIME TESLA BUYERS: The referral program is back and it's the best one in a while! You can get $2500 off of your Model 3 or $500 off your classic Model Y purchase (or $1000 off of Cybertruck, Model S, or Model X) by ordering through my referral link. Clicking this will take you to the Tesla website where you can order with the discount applied: https://ts.la/ryan73014
And don't forget to leave a message on the Ride the Lightning hotline anytime with a question, comment, or discussion topic for next week's show! The toll-free number to call or Skype is 1-888-989-8752.
INTERESTED IN AN EXTENDED WARRANTY FOR YOUR TESLA? It’s not just products that can be redesigned. So can an entire customer experience. That’s what you get with XCare, the first extended warranty built exclusively for EVs, and the top-rated customer experience. Use the code Lightning to get $100 off our “One-time Payment” option! Go to www.xcelerateauto.com/xcare to find the extended warranty policy that's right for you and your Tesla.
P.S. Get 15% off your first order of awesome aftermarket Tesla accessories at AbstractOcean.com by using the code RTLpodcast at checkout. Grab the SnapPlate front license plate bracket for any Tesla at https://everyamp.com/RTL/ (don't forget the coupon code RTL too!).
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Listen to the best highlights from the podcasts you love and dive into the full episode