IDEA Collider: Innovation & Asymmetric Learning in Pharma cover image

Exploring the book “Quit: The Power of Knowing When to Walk Away” by Annie Duke

IDEA Collider: Innovation & Asymmetric Learning in Pharma

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The Importance of Sunk Cost in Innovation

The innovation world is full of things that have never happened before so we don't necessarily know how they're going to turn out and draw it back to that conversation about goals. Let's craft meaningful goals instead of that slightly myopic ones that we otherwise would have. One of the early guests on this podcast a few years ago worked at ex you had a great explanation about the kind of loss cutting a strategy at ex and how they begin to think about things in general. I love to reintroduce now the idea of monkeys and pedestals so could you tell us a little bit more about about that yeah.

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