The 80/20 Rule of Offers

Marketing is about understanding someone's underlying motivation and knowing why they're trying to one bridge over another. You can't get that in just one back and forth, which is what a survey is. I ask a question, you answer. It needs to be. Ask a follow question, you answers. And i love doing those types of calls. Another way is to look for the symptoms of a problem. Because people won't always know that they have a problem. Ti'll just know the symptoms of it. So they will recognize the symptom. And you can looking for those and call attention to those. But first meet them where they are - then yeu have to address their real problem