Is There a Difference Between M Ca and Pipeline Conversions?

Companies need to look at the by the buying experience, how we create demand. And so we split these into two and then pipe is focused on declared intent conversions from i c p qualified accounts. There's a lot of different ways that a buyer could actually declare intent to buy from your company. It can be through an inbound coal call, through a d m to your ceo or evangelist. If you layer on custom acquisition cost against the lead gen spent on top of it, and he u, you start to show them they have a four or six month payback on goglad spend and contents indication and things like that.